Family run business for over 40 years. Blue Boy offers delicious shakes, sundaes, soft serve ice cream, hand dipped premium ice cream, home made ice cream treats, slushies, sandwiches, and air baked side dishes with fabulous customer service. Walk up, dine in or drive up service. Excellent corner location with high traffic count (8,000 daily per WISDOT) and walking distance to downtown businesses, theatre and schools. Great gross, open March through November. All equipment needed to operate included. Soft serve machine, soda dispenser, walk in cooler, walk in freezer, air bake machines, slushie machine, tables, chairs, recipes .